Lean on ten
×9 = ×10 − itself. ×11 = ×10 + itself. For a two-digit number times 11, that 'add itself' lines up as: keep the outside digits, and put their sum in the middle (carry if it's 10 or more).
Why it works
35 × 11 = 350 + 35 = 385 — and 3, then 3+5, then 5 spells 385.